Brand Protection

 

 HIGH-TECH  BRAND PROTECTION AGAINST COUNTERFEIT.

 

One is a very cost effective approach to protect brands and products against counterfeit for the national and  local S&M business companies, on the international markets. Perhaps,   it’s the best and affordable high-tech solution  for a brand protection of the unique products  and IP now.

 

 

 

BE DIFFER AND UNIQUE IN ALL.

USE THE  3D PROTECTIVE LABELS FOR THAT.

coincidence probability  is less than E(-20) for the 3D labels.

 

 

 

 

  • The high-technological protective film carrier ( a real physical and non printed subject).

  • Protective label cannot be counterfeited, copied or reproduced.

  • A highest level of the protection, the coincidence probability is about E(-20) for any two labels, ID is like a finger print.

  • There is a full control from the IP rights holders side.

  •  It allows to combine various protective features. There are no technical limitations for any implementations and modernization.

  • It’s absolutely compatible to other protection technologies.

  • The production equipment is not available on the open market .

  •   Affordable cost of labels is competitive to the cost of holographic protection.

  •  Simplicity and availability of  the visual and optical  ID control.

The main requirements to the brand protective technologies against counterfeit are:

 

  • A capability to provide a visual subjective appraisal of the genuineness.
  • Unbiased & unambiguous identification by the instrumentality of special devices.
  • Creation of technical, financial and other obstacles to make cheats efforts economically pointless.
  • Affordability.

There are a few different kinds of the IP&Brand protection on the market. 

Some  printed methods are used to a  protection of products.  

1. Different types, micro printing, bar codes at all.

2. Holograms.

 Advantages:

  • Low cost, except Hi – tech holograms.
  • Mass production.

Disadvantages:

  • Easy to copy.
  • The equipment for production labels is on the open market.

Nobody can’t control the process of the protection label manufacturing.

2. RFID          

3. NFC

 Advantages:

  • Distance control for the RFID;
  • A more protected channel of connection for the NFC than for the RFID;
  • There is a possibilities for use the protection label many times like the re-writable tags;
  • A fast way for a connection with data base.

Disadvantages:

  • It’s a digital methods. The information  could be changed  and deleted on the tags by the counterfeiters.
  • More higher price than a price of printed labels.
  • More expensive equipment for ID.

  

  Hi –tech & Nano- scale methods for a brand protection.

 

5. Laser surface authentication

6. Nano bar codes

7. Quantum dots

8. Nano composite tags

Advantages :

  • Like a “fingerprint”  very difficult for copy.
  • Invisible without a special ID devices.

Disadvantages:

  • High cost.
  • The visible ID control is impossible.
  • Need a special and expensive equipment for ID of the protection.

 

 

Summary for the existed brand protections:

 

  • All of the existed systems of IP&Brand protection aren’t ideal.
  • Only a combination of the different systems has allowed to get a maximal level of a protection. Unfortunately, it has always an influence on the product costs for the customers.
  • Everybody wants to get a maximal protection for less money.
  • All inventors want to create a protection which is included with different possibilities for affordable costs.

 

A BRIEF DESCRIPTION OF THE OFFERED PROTECTION.

 

 

  • Logo or/and other necessary information is formed with micron size hemispherical metal mirrors on a film polymer carrier.
  • Core of the method is a light reflecting of the point light sources images on the hemispherical mirrors. That picture (view, distribution,) has being registered on a PC screen and could be recorded at data base of IP right holder.
  • Only this method allows to create the system of hemispherical micro mirrors distribution onto the labels .
  • Simple optical identification allows to give a definitive answer about the authenticity of the subject.
  • Control equipment set includes a digital USB-microscope and a notebook or tablet\smartphone .

 

OPTICAL ID OF THE 3D PROTECTIVE LABELS.

 

 

  • A simple and fast level of identification is consisted in a detection of the mirrored hemispheres on the protective label. By using a simple device with several spotlight sources which may light up in any sequence set by a person testing the authenticity, one can definitely confirm whether the image is formed by mirrored hemispheres.
  • Such effect cannot be reproduced by copying.

A simple optical ID allows to obtain an absolutely definitive answer about the authenticity of the labeled product.

 

 

The ID control equipment set is  consisted from a handheld digital USB- microscope and a notebook\tablet .

 

 

 

HOW IT REALLY LOOKS  ON A PC SCREEN:

 

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    So,  this unique high-tech  protective technology allows us to combine different protective features. There are not any technical limitations for  the implementation and modernization of that:

 

  • Sustainability to external impact.

  • It can be used for a protection of different kinds of goods and data carriers.

  •  It is absolutely compatible to other protective technologies.

  • The 3D labels could be without any changing in core up to 400 Celsius degrees even.

  • More effective protection is  the new marketing advantages and possibilities for on\off-line promotion, especially for the S&M business.