HIGH-TECH BRAND PROTECTION AGAINST COUNTERFEIT.
One is a very cost effective approach to protect brands and products against counterfeit for the national and local S&M business companies, on the international markets. Perhaps, it’s the best and affordable high-tech solution for a brand protection of the unique products and IP now.
BE DIFFER AND UNIQUE IN ALL.
USE THE 3D PROTECTIVE LABELS FOR THAT.
A coincidence probability is less than E(-20) for the 3D labels.
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The high-technological protective film carrier ( a real physical and non printed subject).
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Protective label cannot be counterfeited, copied or reproduced.
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A highest level of the protection, the coincidence probability is about E(-20) for any two labels, ID is like a finger print.
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There is a full control from the IP rights holders side.
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It allows to combine various protective features. There are no technical limitations for any implementations and modernization.
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It’s absolutely compatible to other protection technologies.
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The production equipment is not available on the open market .
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Affordable cost of labels is competitive to the cost of holographic protection.
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Simplicity and availability of the visual and optical ID control.
The main requirements to the brand protective technologies against counterfeit are:
- A capability to provide a visual subjective appraisal of the genuineness.
- Unbiased & unambiguous identification by the instrumentality of special devices.
- Creation of technical, financial and other obstacles to make cheats efforts economically pointless.
- Affordability.
There are a few different kinds of the IP&Brand protection on the market.
Some printed methods are used to a protection of products.
1. Different types, micro printing, bar codes at all.
2. Holograms.
Advantages:
- Low cost, except Hi – tech holograms.
- Mass production.
Disadvantages:
- Easy to copy.
- The equipment for production labels is on the open market.
Nobody can’t control the process of the protection label manufacturing.
2. RFID
3. NFC
Advantages:
- Distance control for the RFID;
- A more protected channel of connection for the NFC than for the RFID;
- There is a possibilities for use the protection label many times like the re-writable tags;
- A fast way for a connection with data base.
Disadvantages:
- It’s a digital methods. The information could be changed and deleted on the tags by the counterfeiters.
- More higher price than a price of printed labels.
- More expensive equipment for ID.
Hi –tech & Nano- scale methods for a brand protection.
5. Laser surface authentication
6. Nano bar codes
7. Quantum dots
8. Nano composite tags
Advantages :
- Like a “fingerprint” very difficult for copy.
- Invisible without a special ID devices.
Disadvantages:
- High cost.
- The visible ID control is impossible.
- Need a special and expensive equipment for ID of the protection.
Summary for the existed brand protections:
- All of the existed systems of IP&Brand protection aren’t ideal.
- Only a combination of the different systems has allowed to get a maximal level of a protection. Unfortunately, it has always an influence on the product costs for the customers.
- Everybody wants to get a maximal protection for less money.
- All inventors want to create a protection which is included with different possibilities for affordable costs.
A BRIEF DESCRIPTION OF THE OFFERED PROTECTION.
- Logo or/and other necessary information is formed with micron size hemispherical metal mirrors on a film polymer carrier.
- Core of the method is a light reflecting of the point light sources images on the hemispherical mirrors. That picture (view, distribution,) has being registered on a PC screen and could be recorded at data base of IP right holder.
- Only this method allows to create the system of hemispherical micro mirrors distribution onto the labels .
- Simple optical identification allows to give a definitive answer about the authenticity of the subject.
- Control equipment set includes a digital USB-microscope and a notebook or tablet\smartphone .
OPTICAL ID OF THE 3D PROTECTIVE LABELS.
- A simple and fast level of identification is consisted in a detection of the mirrored hemispheres on the protective label. By using a simple device with several spotlight sources which may light up in any sequence set by a person testing the authenticity, one can definitely confirm whether the image is formed by mirrored hemispheres.
- Such effect cannot be reproduced by copying.
A simple optical ID allows to obtain an absolutely definitive answer about the authenticity of the labeled product.
The ID control equipment set is consisted from a handheld digital USB- microscope and a notebook\tablet .
HOW IT REALLY LOOKS ON A PC SCREEN:
So, this unique high-tech protective technology allows us to combine different protective features. There are not any technical limitations for the implementation and modernization of that:
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Sustainability to external impact.
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It can be used for a protection of different kinds of goods and data carriers.
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It is absolutely compatible to other protective technologies.
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The 3D labels could be without any changing in core up to 400 Celsius degrees even.
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More effective protection is the new marketing advantages and possibilities for on\off-line promotion, especially for the S&M business.